Services
1
Political Strategy
Strategy is Janapatha’s core competency. We believe every political journey should be rooted in a robust strategy, guided by clear-cut objectives, long-term goals, and a higher purpose. Janapatha helps shape that personalized strategy in close consultations with the candidate by factoring in constituency-specific opportunities and challenges, making evidence-based recommendations, and incorporating takeaways from public opinion surveys. The comprehensive strategy informs the fundraising decisions, the manifesto, and all other touch points in an election campaign.
4
Digital Marketing
Marketing technologies are redefining the rulebook of voter engagement, bringing unprecedented efficiency, speed, and scale to communications outreach. Janapatha harnesses cutting-edge technologies to give candidates a competitive edge in the brave new world of tech-facilitated political discourse. From social media campaigns to programmatic advertising, our digital services are designed to yield real-world, positive political outcomes.
7
Poll-day Activity Management
The management of poll-day activities involves ensuring all controls are in place. The controls include a war room for centralized, real-time tracking of polling activities, the technical team to synthesize channel-wide information and provide timely updates, and readily accessible communication lines with authorities to report grievances.
2
Campaign Management
Election campaigns have many moving parts, each requiring hands-on involvement and organization. Janapatha helps candidates optimize and manage their campaigns effectively with day-to-day planning, resource mobilization, and technical assistance.
5
Public Relations
Public perception continues to remain the key determinant of political outcomes in India. Janapatha manages the candidate’s public perception by positioning them positively and appropriately in the media, besides safeguarding them from reputational risks. We respond quickly to crises, mitigating reputational risks before they can cause more harm.
8
Post-election Accountability
Janapatha’s most defining attribute is its post-election accountability for the candidates it works and associates with. In addition to gauging the opinion polls, we ensure candidates honour their manifestos and campaign promises to their utmost capabilities, irrespective of the results. Janapatha works with candidates to draw a post-election roadmap to bring their ideas to fruition.
3
Communications
Contextualized communications is Janapatha’s forte, honed through years of social listening and keeping pace with the ever-evolving media landscape. We constantly ensure that a candidate’s content and communications, such as social media posts and speeches, reflect their ideologies and the official stance of their political party without undermining constituency-specific sensibilities.
6
Data and Analytics
Data-driven insights are, and will continue to be, the lifeblood of political decision-making. Janapatha leverages its technical competencies to support candidates with analytics tools, including a single pane of glass (SPOG), that extract nuanced insights from electoral and demographic data. Such actionable insights help course-correct political strategies proactively in response to changes in external or internal circumstances.